Is Learning Business, Sales, and Marketing Skills Worth the Effort for the Wannabe Achiever?

Denise Miller Holmes, Director

In his book, Rich Dad, Poor Dad, Guy Kawasaki said that everyone who wants success should learn sales skills.

Think about it, no matter who you are or where you are in life, you are constantly selling yourself. When you meet your child’s teacher, you have to present yourself as a sane, clean human being. (For some of us, that’s harder than for others.) And when we debate with our spouse about where little Bo Squiggly Jr. should go to school, we must know how to sell our idea. That means using the right words, the right way, to ensure we are truly heard. Knowing how to do that can bring much success and satisfaction to one’s life.

Kawasaki says learning how to sell pushes us to overcome fear—and that brings confidence. These strengths alone will change your life for the better.

And, of course, there are those of us who have to learn sales and other business principles in order to do our jobs. Writing is one of those arenas.

When the writers group, Words for the Journey, was still holding brick-and-mortar meetings, I would remind them that marketing and sales is part of being a professional author. They would groan. Most writers want to write creative stories, and leave it at that. However, the frustration of not achieving “published” status can wear a writer thin. Eventually, a wannabe-published creative has to learn how to pitch her ideas effectively. Groan.

So, the answer to the title question is, yes. And sales is just the start of business principles that will help you achieve and even raise your quality of life.

In addition to sales skills, there is also the ability to reach your audience effectively using marketing and publicity. There is public speaking (something the uninitiated are terrified of)—the online version of which is YouTube videos. And then there is more, such as hiring assistants, and growing your writing business (the term for this is scalability).

What vehicle will you use to spread the word about your novel, or that pretty widget you produce in your garage, or your ideas on how the PTA can better serve students? (Myself, I’m using a newsletter!)

Learn business principles, but start with sales techniques. For every move forward, you will need to use words and sales techniques to persuade some gatekeeper, boss, or customer that has the power to stop you or grant you access. Start at sales. Sales techniques will help you sell that novel, widget or idea. You’ll find out that knowledge is power, and sales skills open doors.

And if you aren’t planning to be in business, remember that sales principles help you navigate LIFE.

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Wisdom from Around the World

Perseverance
“A righteous man falls down seven times and gets up.” —Proverbs 24:16 (King Solomon)

Try Good Timing
“A windy day is not the day for thatching.” —Old Irish proverb

Taking Action
“Even if you are on the right track, you’ll get run over if you just sit there.”—Will Rogers

Trusting Lawyers
“A countryman between two lawyers, is like a fish between two cats.” —Benjamin Franklin

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How to Survive a Manuscript’s Rejection (a.k.a. It’s Just a House Plant, Silly)

Denise Miller Holmes, Director

They say to get back on the horse and ride because you’ll get desensitized to the risk. I can see that, but what if there were some mistakes that caused them to fall off that horse in the first place? Won’t that mean that the person will just be re-traumatized because they’ll fall off that horse again and again because they don’t know the cause of the fall?

I think it’s wiser to do a few things first, then get back on that horse (resubmit your manuscripts). Mainly, you’ve got to get your head and emotions straight before you resubmit, and you have to get your manuscript corrected before you resubmit as well.

There are a couple techniques you can use to get both your head and your heart settled, but before you use those, you have to come to a realization: Your Manuscript is Neither You nor Your Child.

I’ve heard so many writers say their manuscripts are their babies. So, what happens when a writer’s baby gets rejected? Eek!

Rejection is brutal, so you have to reframe what it means to you. It can’t continue to mean that you or your child is ugly and unwanted. If you’re going to be a professional writer, your skin must toughen. Stop thinking your manuscript is your child. It’s a project. That’s what professional writers think—this is business. The manuscript is important, but only about as important as a houseplant. You nurture it, water it, you may even talk to it. But still, you know it’s not your child. It’s just a houseplant.

Before You Risk Again, Do These Two Things
After you allow yourself to think of a manuscript as a project, then you need to nurture the wounds to your self-confidence that the rejection caused.

Start with doing something you know you do well and get praise for. Go do that. One example of this is a meal your family loves. It’s their favorite. Go make that. Soak in the praises. Let it seep in far, far, into your soul. See, you ARE competent. Stop thinking you’re not.

The next thing to do is to activate a Self-Talk campaign. Every hour on the hour, you say things such as, “I am welcomed and appreciated in many places. My manuscript is not me.” And, “I am capable of learning and improving my writing.” And my favorite, “My manuscript is not my child. It is a houseplant.” Have a chuckle over the last one. It will lift your spirits.

Now You Take Action
When you feel a distance forming between you and the rejection, it’s time to get back on the horse and ride. And you do that by first getting your manuscript reviewed and critiqued.

There are services out there that will review and critique your story. Just google “manuscript critique services” and see what comes up. You can use the word “review” if you don’t like the results for “critique.” What you’re looking for is a person or company that will read your story and analyze it according to certain categories. The typical categories are aligned to the elements of fiction such as “plot,” “dialogue,” “setting,” etc. Specifically look for that. You may be good at plotting, but weak at dialogue. You need to know what to fix.

If you are a new writer, you may not know yet that editors don’t typically give you pointers on what to fix or say why they didn’t want your manuscript. Thus, the professional review is necessary.

Once the results come back, go back to school and learn what you have to do to improve your area of weakness. Don’t balk about the expense. Architects and doctors go into debt and lose sleep in order to become professionals. Have enough pride in what you do to shell out a few bucks to improve. It will be worth it in the long term. And, already-published authors, I’m talking to you, too. Always seek to improve. Just because you’re published does not mean you’re good. It just means you’re adequate enough to be published. Ouch! I know. But it’s true. Keep learning and growing, and you’ll never be out of work.

Send that Houseplant Out Again
Okay, you’ve got your head and heart straight, now it’s time to grab that houseplant, get back on that swayback horse, and ride directly into town. (Oh my cow, I’m mixing my metaphors. I really am tired.)

If your manuscript was not originally submitted to a contest or anthology that has a hard deadline, then, after you’ve made your improvements, resubmit the improved story. You can resubmit to the same publisher (you’ve made improvements, so the odds are better this time), or submit to a different publisher. It doesn’t matter, just act.

Become Prolific
Keep improving and keep practicing both writing and marketing. Keep improving, keep submitting.  Keep yourself detached, with a professional distance.

As you improve, you’ll find the quality of your work increases and that you get less and less rejections. This is a great time to become prolific. If you increase the amount of projects you embark on and increase the number of manuscripts you submit (or self-publish on Amazon), you begin to see that this is a business.  You will weep less when a manuscript is refused (or, not understood by an audience). Did “the old woman who lived in a shoe who had so many children she didn’t know what to do” cry because one of her twenty children decided not to go to college? No. When you have lots of anything, you gain perspective. No one’s going to die, especially you, because one manuscript in thirty wasn’t well-received.

So, I think I’ve made my point. ‘Nuff said.

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Proposed Schedule for Enrollees in the “Published in 2016” Program

One of the purposes of signing up for the “Published in 2016” Program is to have a deadline and finish your project, and be able to market your project in a timely fashion. Sometimes, if we don’t give ourselves deadlines, we let our dreams slip.  If you sign up for the “Published in 2016” Program, you’ll need to follow a schedule in order to get your project done, published, and marketed this year.

Here is my proposed schedule. There is room to move somethings around–do some things earlier or later, but you’ll need to remember to keep going step-by-step and stay on point.

February through May–

Writing and perfecting your manuscript. Remember, you have a choice to write as little as 8,000 words and still be published as a Kindle book.

Get your cover designed during this writing period. I will give you resources soon to find a good cover designer (I found a highly-rated one who only charges $20-$40!). Aside from names I will give you, you can always look on Fiverr.com and ELance.com for your cover designer. We’ll go over good cover design in one of our W,I,S,E, Coffeee meetings.

June through August — 
June– Hire professional editor and perfect your manuscript.  

June– Send out requests to 20 contacts for reviews. Tell them you will give them a PDF of your book for free if they promise to review it on Amazon as soon as it goes live. Wait until your edited copy comes back to you and you’ve made the necessary changes, then make the PDF.

July (
or as soon as you get your edited copy back from the editor)– Hire HTML formatter for Kindle upload. Again, there are formatters on Fiverr.com and ELance, or you can use a service such as Bookbaby. We will learn a lot more about this in class. You don’t have to know how to format, just hire someone who does.

Once it’s formatted, upload it to Kindle, but WAIT to sign up for KDP Select. Add a book description and get the Amazon sales page ready (create an Author Page too!).

August— Decide what your Free Days on KDP Select are going to be. Then,  as soon as you get 10 positive reviews on your sales page, contact websites that promote free and bargain books,  I will give you a list. These sites are fabulous and everyone uses them to promote their Free Days. However, many don’t take the “short form” novellas and short non-fiction, such as I’ve suggested you write for this program. There are a few that do, however, and also other advertising possibilities for short form. Just note that if you write a full-length novel or non-fiction, it will be easier to find advertising. Whoever you use to  promote your Free Days, they will need to know ahead of time what your free days are going to be.

Of course, at some point in August, you will actually sign up for the KDP Select program because your Free Day campaign is coming up in September!

September through November-
Sign up for and manage your KDP Select Free Days.

December–
Off for the Holidays
. Unless your book is Christmas themed, December is not a good month for promoting your KDP Free Days. So you will rest! Good job, you are published in 2016!

Let’s talk about money–
You can always crowdfund! Some of the items I discussed above cost, and if you are short on cash, crowdfunding is the way to go! There are always people who will help an author out and donate money to pay for  publishing costs. Don’t worry…the money will be there if you need it!

 

 

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Join Us at Our Next W.I.S.E. Coffee on January 26th, 9:30 a.m.

9:30 — 11:30 a.m.
Starbucks at Barnes and Noble Booksellers
8374 S Willow St, Lone Tree, CO 80124
(303) 706-9660
SEE MAP

Attendees always walk away with notes and excitement about their writing life! Our meetings are inspirational and informative!

Our W.I.S.E. Coffees are FREE. For this meeting, show up a few minutes before 9:30 a.m. at the Starbucks in the Barnes and Noble by Park Meadows Mall. You’ll need a few minutes to get your snacks and drinks.

Words for the Journey is unique because our group emphasizes discussion and support. After you’ve grabbed your food, sit down and join us for spunky conversations about the writing craft, life, and world.  As usual, we will all be sharing our recent writing experiences and learning from each other.

As always, Denise will share articles on either promotion or writing craft.

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Come to Our Next W.I.S.E. Coffee, October 27th, 9:30 a.m.

Bring a friend!

9:30 — 11:30 a.m.
Starbucks at Barnes and Noble Booksellers
8374 S Willow St, Lone Tree, CO 80124
(303) 706-9660
SEE MAP

Oh my cow! We have so much fun sharing our writing lives and all we’re learning about the writing craft!

As usual, during this Day Meeting, Denise will share articles on either promotion or writing craft.

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Come to Our Write Out October 13th, But Email Jan First

Bring your laptop or notebook and your current Work In Progress (WIP). We eat and chat first, then write for one uninterrupted hour!

Tuesday, October 13th, 6-9 p.m.
RSVP by  Required. 
Jan B. Parrish is hosting.
Heritage Eagle Bend —
Eagles Nest Restaurant
23255 E. Heritage Parkway, 80026
Bring your project and a laptop or notebook
To RSVP, email Jan at AgentJanParrish@gmail.com
SEE MAP 

Bring a writer friend. We have a blast!

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Come to Our Next W.I.S.E. Coffee, Tuesday Morning, September 29th

9:30 — 11:30 a.m.
Starbucks at Barnes and Noble Booksellers
8374 S Willow St, Lone Tree, CO 80124
(303) 706-9660
SEE MAP

Attendees always walk away with notes and excitement about their writing life! Our meetings are inspirational and informative!

Our W.I.S.E. Coffees are FREE. For this meeting, show up a few minutes before 9:30 a.m. at the Starbucks in the Barnes and Noble by Park Meadows Mall. You’ll need a few minutes to get your snacks and drinks.

Words for the Journey is unique because our group emphasizes discussion and support. After you’ve grabbed your food, sit down and join us for spunky conversations about the writing craft, life, and world.  As usual, we will all be sharing our recent writing experiences and learning from each other.

As always, Denise will share articles on either promotion or writing craft.

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Come to our Next Day Meeting, June 30, 9:30 a.m.

Bring a friend!

9:30 — 11:30 a.m.
Starbucks at Barnes and Noble Booksellers
8374 S Willow St, Lone Tree, CO 80124
(303) 706-9660
SEE MAP

Oh my cow! We have so much fun sharing our writing lives and all we’re learning about the writing craft!

As usual, during this Day Meeting, Denise will share articles on either promotion or writing craft.

Our W.I.S.E. Coffees are FREE. For this meeting, show up a few minutes before 9:30 a.m. at the Starbucks inside the Barnes and Noble by Park Meadows Mall. You’ll need a few minutes to get your snacks and drinks.

Attendees always walk away with notes and excitement about their writing life! Our W.I.S.E. Coffees are inspirational and informative.

Words for the Journey is unique because our group emphasizes discussion and support. After you’ve grabbed your food and beverage, sit down and join us for spunky conversations about the writing craft, life, and world.

AND we will all be sharing our recent writing experiences and learning from each other.

Come and join us for powerful information and support from your fellow writers!

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Come to Our Next W.I.S.E. Coffee, May 26, 9:30 a.m.

9:30 — 11:30 a.m.
Starbucks at Barnes and Noble Booksellers
8374 S Willow St, Lone Tree, CO 80124
(303) 706-9660
SEE MAP

Attendees always walk away with notes and excitement about their writing life! Our meetings are inspirational and informative!

Our W.I.S.E. Coffees are FREE. For this meeting, show up a few minutes before 9:30 a.m. at the Starbucks in the Barnes and Noble by Park Meadows Mall. You’ll need a few minutes to get your snacks and drinks.

Words for the Journey is unique because our group emphasizes discussion and support. After you’ve grabbed your food, sit down and join us for spunky conversations about the writing craft, life, and world.  As usual, we will all be sharing our recent writing experiences and learning from each other.

As always, Denise will share articles on either promotion or writing craft.

Posted in Uncategorized | Leave a comment